What Internal Linking Actually Does
Every link between pages on your website serves two purposes. It helps visitors find related content, and it tells search engines how your pages relate to each other and which are most important. For .nyc domain websites, internal linking reinforces your local authority when service pages, location pages, and blog posts all link to each other with locally relevant anchor text.
The Hub and Spoke Model
Hub pages are your most important pages — homepage, main service pages, key landing pages. Spoke pages are supporting content — blog posts, FAQ pages, case studies. Each spoke should link back to its relevant hub. This tells Google which pages are the core of your business.
Practical Internal Linking Rules
Link from every blog post to at least one service page. Every piece of content should funnel readers toward a conversion point.
Use descriptive anchor text. “Check out our personal training packages” is far better than “click here” for both users and search engines.
Link between related blog posts. This keeps visitors on your site longer and distributes link equity across your content.
Don’t overdo it. Three to five internal links per blog post is the sweet spot for small business websites.
Internal Linking for Local SEO
Use location-specific anchor text naturally: “Our Brooklyn yoga classes,” “NYC wedding photography packages,” “Restaurants in the East Village.” This reinforces the local signals your .nyc domain already sends.
Common Internal Linking Mistakes
Orphan pages that no other page links to. Broken links pointing to deleted pages. All links pointing to the homepage when service pages need authority more. Generic navigation labels instead of descriptive ones.
Start Linking Today
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